Real ice rinks for your venue
We take on the work, and much of the risk. Real-ice rinks designed, built and run for shopping centres, town centres and parks, bringing tens of thousands of extra visitors a season.
A rink at your venue
Turnkey and fully staffed. You provide the space, power and water; we handle build, staff, ticketing, marketing and derig.
Kit and software for your rink
WM Technics resurfacers (we are a UK distributor), rental skates, skating aids and cooling. Plus RinkTix, the platform we run our own rinks on.
- skaters a season at our larger venues
- 100k+
- online views of content from our rinks
- 10M+
- Willen On Ice doubled in size, 400 to 800 m²
- 2×
- Christmas rinks in Europe (The Guardian)
- Top 10
Willen On Ice, Milton Keynes
A lakeside rink under a decorated marquee that doubled in size for its second season and reached over 10 million people online.
“This year we’ve gone bigger, brighter, and even more festive.”
- ice pad
- 800 m²
- views
- 10M+
- seasons
- 3
Trusted by
Why venues choose us
Designed and built in the UK
Our rink equipment is made here, not imported and subcontracted. Odd shapes and tight access get an engineered answer, and spares are never weeks away.
Run by us, start to finish
Staff, coaching, ticketing, marketing, food and drink, health and safety, derig. Your team gets a centrepiece, not a project.
Numbers you can see
Our own booking platform gives you live visitor and revenue figures all season, not a spreadsheet in February.
Run by people who skate
Robert and Denisa Cook
Founder and Director · Operations Director
Most sites are booked by summer
Planning next winter? Tell us about your space. We’ll come back within two working days with what would fit and how the numbers could work.
Check my site